About Chevrolet


Counting over a century as a leading global brand and culture icon and over a decade of accomplished presence in the Philippines, Chevrolet steps into a new era of brandishing its business potential in today’s highly competitive industry.

Founded in 1911, Chevrolet enjoys a strong presence in 79 countries. From its roots as an all-American car founded by visionary racer, mechanic, and entrepreneur Louis de Chevrolet and General Motors co-founder William Durant, company offerings have expanded to include electric and fuel-efficient vehicles that retain the brand’s renowned toughness, performance, passive and active safety features and easy-to-use technology.

To bolster the winning edge of its products, Chevrolet Philippines commits to pursue and elevate its trademark culture of connection and impeccable service to satisfy loyal customers and appeal to a new breed of buyers.

“Together let’s drive” is not a mere tagline. It is the Bowtie Brand’s promise to rework, redevelop and implement the best experience for customers, the Chevy way.

Board of Directors


His Excellency Jose L. Cuisia, Jr., former Philippine Ambassador to the United States, former Governor of the Central Bank of the Philippines, and Management Association of the Philippines’ 2007 Management Man of the Year, also holds important leadership posts in the country’s most prestigious organizations. He is an alumnus of De La Salle University, where he graduated in 1967 with degrees in Bachelor of Arts in Social Science and Bachelor of Science in Commerce (magna cum laude). He finished his Master’s in Business Administration-Finance at The Wharton School, University of Pennsylvania in 1970 as a University Scholar.

Chairman Emeritus

Mr. Richard L. Lee lends close to 50 years of automotive experience and business acumen to the company. Having come from a family with a long tradition of pioneering and building the Philippine automotive industry on the pillars of trust and integrity, he is a respected philanthropist and industry mover. Mr. Lee graduated from De La Salle University with degrees in Economics and Accounting. He also holds an MBA from The Wharton School of the University of Pennsylvania.

President and Chief Executive Officer

Maria Fe Perez-Agudo, 2011 Ernst & Young Woman Entrepreneur of the Year Philippines, one of the 2013 Women Icons of Entrepreneurship of Go Negosyo, and 2014 Asia Pacific Entrepreneurship (APEA) Awardee (“Outstanding” category), is one of the few women leaders in the Philippine automotive industry. She counts over 30 years of expertise in the automotive and real estate industries with proven year-after-year success in business growth within various business environments and rapidly changing market scenarios. She is a Commerce graduate of St. Scholastica’s College-Manila where she was a consistent scholar and active student leader.

Message from the Board

We embark on a new period of inspired work for Chevrolet Philippines, reminding loyal customers about why they first fell in love with our brand and retelling our success story to appeal to new market.

Why choose Chevy? We are a legacy brand, renowned for dependability, toughness, design, and performance. The embodiment of the rugged lifestyle of a DOER.

A Chevy lover forges one’s own path, shows up to make things happen, and believes in the power of “together.”

This is our beloved tradition that we continually rework through the key aspects of our business—Sales, After Sales, Marketing, Customer Relations--underpinned by a deep sense of responsibility for the Environment, Society, and Governance.

We can speed things up and make things better with YOU.

So, come drive with us, and make a difference along the way.

Join us in our renewed adventure of creating a smarter, safer, and more caring world.