HARI Welcomes Chevrolet to the Fold

HARIPHIL Asia Resources, Inc., (HARI), the builder of breakthrough brands presented a bold three-year roadmap to the Chevy dealer network; showcases upcoming models.

The HARI Board, led by Vice Chairman, President and CEO Maria Fe Perez-Agudo (4th from left) and Director, Treasurer and CFO Ladislao Z. Avila (extreme left), with the leadership team from General Motors International Strategic Markets, Alliances, and Distributors (left to right) Business Planning Manager Misha Benisi, CFO Mitchell Early, President Ernesto Ortiz, Director of Operations Jungsuk Lee, and Sales Leader for Southeast Asia Anatolio Enderez.

July 26, 2024, Solaire Resort Entertainment City. HARIPHIL Asia Resources, Inc., led by Vice Chairman, President and CEO Maria Fe Perez-Agudo, officially welcomed global brand Chevrolet as the latest addition to its portfolio of power vehicles.

Ms. Agudo, known in the industry for dauntlessly building the auto brands under her watch to their maximum potential, now takes on the challenge of reestablishing the iconic status of the Bowtie Brand in the minds and sensibilities of today’s diverse markets.

Themed “Generation Chevrolet 3.33,” this first formal meeting with the Chevrolet dealer network resonated with optimism and a call for “breakthroughs” in managing critical areas of the business.

For good reason. As early as the first half of 2024, Chevrolet has been showing positive signs of resurgence.
Ms. Agudo reported 131% growth for the first half of 2024, beating the brand’s full year performance in 2023, and driven by the Tracker, Camaro, and Trailblazer.

Top performers in Sales, Service, Parts, CRM, and Dealer Management were accordingly recognized in a brief awards ceremony. “We want to acknowledge the dedicated individuals and teams of Chevrolet’s dealer network who fearlessly delivered remarkable results this first half of the year,” she affirmed.

Ms. Agudo also detailed the brand’s three-year roadmap to success, headlined by the introduction of new products, the opening of new dealerships in strategic growth areas of the country, and targets for 2024-2027. The meeting ended on a high note with the preview of exciting new models soon to enter the country.

“Taking a long view of HARI’s almost 25 years in the business, I clearly see how the ups and downs of our business accumulated to wins–because we refuse to stay down. We always get up, humbler but braver and wiser. I see history repeating itself as we embark on another breakthrough journey to fulfill General Motor’s vision to pioneer innovations that move and connect people in this broad and diverse world of ours,” she concluded.

For more information on the latest deals and promotions, visit the Chevrolet Philippines official website at https://chevrolet.com.ph/ or at https://www.facebook.com/ChevyPhilippines.

About Chevrolet in the Philippines

Chevrolet, a globally recognized brand with a storied heritage in automotive innovation, is now exclusively distributed in the Philippines by Hariphil Asia Resources, Inc. (HARI). With almost 25 years in automotive distribution and a commitment to environmental, social, and governance (ESG) principles, HARI provides Chevrolet customers with top-notch service and support through its growing network of dealers and service centers.

Chevrolet offers a diverse vehicle lineup in the Philippines, ranging from efficient cars to luxurious SUVs and high-performance sports cars. Chevrolet is dedicated to outstanding customer service and quality. Upholding Chevrolet’s legacy, the company blends performance with style, catering to the varied needs and preferences of Filipino consumers, ensuring a comprehensive and satisfying vehicle ownership experience.